Church End Brewery turns to a bad rabbit for Easter ale

An Easter campaign to promote Church End Brewery dark ale features a less than friendly bunny rabbit.

The dark ale, Bad Rabbit, is the latest special edition from the brewery, with the campaign by Rees Bradley Hepburn featuring a rabbit that it a vandal, a thief and an arsonist.

Said someone from RBH in explaining the rationale behind the rabbit: “If he dishes out eggs, it’s only to distract you while he nicks your wallet, makes off with your plasma screen and does something unspeakable on your daffodils.”

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